Why Responsive Design is Perfect for Mobile
Responsive design is quickly becoming the new standard for anyone looking to build a website for mobile users. Here’s why.
There are hundreds of different smartphones and tablets out there, all slightly different in terms of screen size and resolution. Responsive websites are designed to automatically detect the proportions of a visitor’s screen and adjust their layout accordingly. The result is a site that looks tailor-made for your device, regardless of its size or shape.
Because they build in breathing room to accommodate different devices, responsive designs also tend to have cleaner and simpler layouts than traditional websites. This makes them more readable for people on smaller screens–which is great, since 67 percent of people say they’re more likely to purchase from a mobile-friendly website.
Google has dubbed responsive design an industry best practice for mobile sites. That’s because responsive design sites have the same URL and HTML regardless of device, which makes it easier for Google to crawl and index their content.
Unlike mobile-only sites and mobile apps, which sacrifice advanced site functionality for a simpler interface, your responsive design website will have all the features your customers love on your desktop site, such as advanced search and sign in.
Easy to Manage
Finally, a responsive design website saves you the trouble of having to manage and update multiple versions of your website: a desktop site, a mobile site, an app, etc. With responsive design, you can update your settings and content just once, from the same place, and all your visitors will see those changes.
So if you’re looking to overhaul your site for the mobile web, be sure to go with a responsive design. You’ll be glad you did.