The Value of Beautiful Images

Placester’s Phoenix real estate theme isn’t just perfect for mobile browsing: it’s also optimized for large, high-quality images. Why is this important for you as a marketer? Here are a few reasons.

Images drive traffic

People are more likely to visit your site and stay there longer if you include images in your site content. They’re also more likely to take the next step: According to one survey, 60% of consumers are more likely to consider or contact a business when an image shows up in local search results.

Great images get you noticed

It’s no longer enough to have a website for your real estate business: these days, 9 out of 10 real estate firms maintain a presence on the web, and many of them are also blogging. Using truly impressive images on your website is one way to separate yourself from the pack.

A quality image means a quality product

Consumers see image quality as a marker of business quality. According to one survey, for instance, online shoppers said the quality of a product’s image is more important than product-specific information (63%), a long description (54%), even ratings and reviews (53%).

Mobile devices are improving

It used to be that people couldn’t view website images on their cell phones, which meant that they weren’t as crucial to the mobile browsing experience on your site. In the age of Instagram, however, people have come to expect high-quality images whether you’re a professional or not–and thanks to improvements in screen resolution and mobile download speeds, they’ll be able to see the difference.

So don’t cut corners when it comes to your site images: start dazzling your customers with superior quality property photos and visuals.

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